We believe Healthcare should be viewed from the perspective of the individual across 3 key phases of the health-time continuum which we term: Prevention, Detection, and Intervention.
Our traditional Healthcare industry is largely concentrated in the post-symptomatic "Intervention" phase, with services and products oriented around diagnostics and therapeutics.
For most of our healthcare, we depend too much on Providers who often treat hundreds of Patients and Payers who often have millions of Patients. Providers and Payers are crucial to the system, but they are traditionally required to access even basic healthcare.
Payers possess the financial resources needed to access Providers, and Providers possess the tools and clinical judgment needed to provide healthcare; yet, Patients have remained at the periphery of this paradigm with limited alternatives.
While Providers have access to clinical diagnostic tools and tremendous medical experience, they can be limited in their utility when confined to intermittent moments in time. In such cases, the Consumer's advantage is access to the 99% "observation window" outside of a Medical setting – from the Life setting – yet we continue to lack continuous, convenient, affordable, and objective solutions to detect developing diseases today.
The Consumer Health and Wellness market has created a plethora of marginal solutions to help mitigate pre-disease risks, which we believe largely apply to the "Prevention" phase. Moreover, technology is already unbundling and enhancing primary-care functions and a shift to increasing healthcare access from the home is beginning to occur.
Healthcare has focused for hundreds of years on the latest phase of the health continuum – Intervention. We believe the next evolution in Consumer Healthcare will expand from Prevention into Detection.
Biological systems can be broken down into an engineering science, such as Bioengineering, but understanding that complexity is fundamentally limited by the human brain itself. Biology is too complex, non-linear, and interconnected to reverse engineer by human minds alone. It requires another complex machine – computers – to augment our human abilities.